Company research is the best way to learn about what companies do and what they look for in a candidate. You’ll also be better prepared to position yourself as the best candidate.
Having done your research, you should now know enough to send in your application.
Send in your resume with a good cover letter. Say why you are approaching the organisation, why you want to work for them and what you have to offer. Use the research you have done to tailor your approach appropriately.
Follow up your application with a telephone call to the person you have written to. Ask them if they need any more information and if there are any jobs open. Your goal is to get yourself invited to an interview.
Be assured that your approach will usually be welcome – applicants who target companies are showing a researched interest in that company. Companies recruiting direct applicants do not have to pay agency fees and advertising costs.